The benefits of codesign
Co-design is an approach that enables cohealth and its audiences to design, construct and deliver services, products, programs and more, together in partnership.
It was critical to the success of the project that we integrated this method of working from the beginning, to include clients and communities in decisions that affect them, ensuring that the outcome is meaningful and empowering for the people who matter most.
Through online surveys and face-to-face interviews, we ran codesign activities with stakeholders from many different backgrounds, including community and full-fee-paying clients, health professionals, cohealth staff, arts program participants and more. Through these activities, we were able to see points-of-view from every corner of the community and gain precious insights.
We quickly learned that the same concepts, words or images, seen by different individuals, can mean countless things. Phrases like "Community health" and "Allied health" were not as widely understood as we initially expected and interiors some people felt were homely were seen by others as cold or isolating. The codesign process allowed us to challenge our preconceptions, rethink our approach and dig deep in search of a truly inclusive solution.
Bringing the brand to life
The new cohealth brand identity and graphic language is built around an optimistic, energetic and transformative gradient device. It's vibrant but not overpowering, with soft curves and soothing colours. While the logotype itself remained relatively unchanged, we updated the logo lock-ups and accompanying brand assets, colour palette and iconography. Another key feature of the refreshed brand is a suite of diverse illustrations, representing the whole cohealth community.
To ensure cohealth would be able to take this new brand and run with it, we created a comprehensive suite of brand templates along with a detailed styleguide, giving them the practical tools they needed to create new materials well into the future.