A new era
In early 2020, WHW began to develop a new organisational strategic plan, and to define their organisational values. They recognised the flow-on effect of this, and decided to also invest in community engagement, brand strategy and a new visual identity with us here at Liquorice.
By undertaking brand research and community engagement, WHW aimed to truly understand the reputation of WHW and how key stakeholders perceived them, in order to make the most informed decisions about how to evolve the brand. They also recognised that their visual identity no longer reflected the inclusive, intersectional and agile organisation they were striving to be, and that a change was needed.
As a highly collaborative organisation, working with communities, government and local agencies, it was important for WHW that any decisions were made with input from key stakeholders.