A typical paper range might encompass a few coated styles and perhaps an uncoated or two. Pacesetter is different. It's a bigger family, encompassing adhesives, tints, fluros, and even synthetic stocks. It provides printers with a huge variety of paper types without sacrificing quality or consistency.

The name itself inspired us to represent the Pacesetter range through sports imagery, and felt like a good fit for a target audience concerned with performance.

Each sample consists of vivid visuals paired with an evocative description, connecting the name of the stock with its qualities and benefit to printers.

Our goal was to showcase the absolute best of each paper stock. The format of the piece, with two sheets each of the 'hero' stock, shows how Pacesetter performs when faced with common printing challenges, such as flat colour illustrations beside photography.

We worked closely with Adams Print to refine ideas on format, size and speciality finishes, helping Spicers get the most dynamic outcome. Adams is a 115-year old printing company who, like Liquorice, have a true commitment to their craft so this was a perfect, planets-aligning opportunity to collaborate.

From the beginning, we knew we wanted to create a stand-alone artefact of beauty as well as a promotional piece — a flagship for the papers and an object of desire for printers. However, we were also mindful that Spicers had other important target audiences, too, so we developed flexible assets which the Spicers marketing team could roll-out through a broader campaign.