The Liquorice Process
What’s in a name?
A lot, actually.
Naming is a strategic process designed to produce an identity that reflects the vision, mission and business objectives of the organisation.
After completing research into the existing brands, their people, audiences and competitors, we conducted a brand workshop. Together with the workshop participants, we began to identify some key features of this new organisation, including its personality, core values and how it would benefit the community.
The outcome of the workshop was a strategic brand brief—a solid foundation from which to build an identity. By involving key stakeholders very early on and listening to their perceptions, expectations and concerns, we were able to move forward into the naming stage with confidence.
What people are saying
The Unison name and brand has been exceptionally well-received by customers, staff and stakeholders alike. To some, the name Unison went beyond the coming together of two companies, and instead reflected the way the company works “in unison” with its customers.