We know that comprehensive brand research is the foundation of a strong, enduring brand. Understanding your brand from every angle unlocks its full potential, and as a leading Melbourne branding agency, we tailor our research processes to fit your unique needs and budget.
Brand research
Whether you're looking for a quick desktop analysis or a comprehensive, in-depth research project, our approach ensures that every insight is actionable and aligned with your strategic goals.
Our approach blends brand analysis, competitor assessment, and community engagement to shape a clear, competitive identity for your brand. Through in-depth research and stakeholder interviews, we gather diverse insights into how your brand is perceived. Our workshops and co-design sessions then bring your team together to collaboratively align strategies and shape outcomes that reflect your vision.
- Brand audits
- Competitor audits
- Community consultation
- Qualitative brand research
- Stakeholder interviews
- Workshop facilitation
- Co-design facilitation
User research
Understanding your audience is the cornerstone of successful business strategy, and our digital agency in Melbourne provides user research services to empower you with actionable insights. Our research helps you make informed decisions about products and services, ultimately enhancing user satisfaction and loyalty.
- User experience studies
- Moderated and unmoderated testing
- Usability testing
- Opportunity mapping
- Journey mapping
- Experience mapping
Digital consultation
Staying ahead requires more than just keeping up. We identify and address digital challenges by listening to users and analysing the landscape. Our digital consultation services are designed to deliver cutting-edge solutions that are both effective and sustainable.
- Digital landscape exploration
- Opportunity mapping
- User segmentation
- Touchpoint mapping
- Technology stack research and recommendation
- Personalisation research
- Competitor research analysis
