Strategic branding expertise

Look for a branding agency that goes beyond aesthetics and prioritises strategy. They should understand your target market, competition, and unique selling points to create a brand identity that is not only visually appealing but also strategically aligned with your business goals.

Portfolio and case studies

Have a look at the agency's portfolio and case studies to gauge their expertise and style. Pay attention to the diversity of projects and the results they have achieved for their clients. A strong portfolio demonstrates the agency's creativity and ability to deliver impactful brand designs.

Collaboration and communication

Effective collaboration is key to a successful brand design project. Choose an agency that values open communication, listens to your input, and involves you in the creative process. A collaborative approach ensures that the final brand design reflects your vision and resonates with your target audience.

Office snacks

Do they have them? What kinds? Important!

Brand guidelines and future-proofing

A good brand agency will emphasise the importance of brand consistency and give you comprehensive brand guidelines that enable you to grow and evolve without going “off-brand”. Consistent branding across all touchpoints builds brand recognition and trust among your audience, so choose an agency that will create a cohesive, future-proof brand identity that can be easily and consistently applied.

Industry experience and understanding

Consider partnering with a brand design agency that has experience working in your industry or with similar businesses. Industry-specific knowledge can provide valuable insights and ensure that the brand design resonates with your target audience and aligns with industry trends.

Pure feels

Never underestimate the clairvoyant power of vibes. As human beings, we often have gut feelings about people and organisations (and yes, brands!) so listen to that little voice in your head that says “This feels right”, and “Mmm, snacks”.