Liquorice is a Melbourne brand strategy agency

Brand strategy is business strategy. A good brand strategy will lay the groundwork for everything you do, from product and service development to marketing and everything inbetween.

Together, we can find and articulate your purpose, your people and your personality.

  • Research, stakeholder interviews and insights development
  • Persona/archetype development
  • Brand positioning statements
  • Brand hierarchy 
  • Vision and Mission