Services

Liquorice is a Melbourne brand design agency

Brands are people. They have personalities and reputations.

Brand design is not simply what you wear. It's how you walk, the cadence of your voice, who you spend time with. Are you funny? A good listener?

At Liquorice, we build brands from head to toe.

  • Competitor research and insights development
  • Identity design
  • Naming
  • Visual language development
  • Tone of voice development
  • Concept testing
  • Brand rollout

Case Study:
Melbourne International
Jazz Festival

An arts festival brand
that’s perfectly in tune

A festival made for serious aficionados

A festival made for serious aficionados, the Melbourne International Jazz Festival is jazz done right. Every care is taken to program intelligent yet accessible work, in settings that showcase the best of Melbourne. While the festival has a close following of fans from the tight-knit local jazz community, it’s also operating in an increasingly cluttered cultural landscape.

View case study