INTERNational woman of mystery
by Madeleine Baud
7 July 2017
Liquorice offers fully-paid internship programs for budding designers, account managers and developers. Chloe Herald is one of these interns.
Tell us a bit about yourself, Chloe.
I grew up in New Zealand. I studied fashion design at The Design Studio in Sydney for four years, then completed further study in graphic design at Shillington College here in Melbourne. I enjoyed fashion but I wanted to try something different. I took graphic design classes for a couple of years in school and I wanted to go back to it and see where it would take me.
Why did you apply for a Liquorice internship?
I was interested in working for an agency with a focus on branding and digital design because these were areas I wanted to gain a better understanding of. I also wanted to work somewhere that felt positive and approachable - a good place for lots of positive learning.
Is this your first internship?
This is my first internship in graphic design. I’ve done a couple of fashion internships and worked as a freelance designer in smaller corporate environments. I wanted to move into a studio where I could learn from as many different people as possible.
How did you go about putting your folio together? Was it difficult?
I got the bulk of my folio together at Shillington College and have been taking on freelance work to build on it as much as possible. It's an ongoing project, though. I still have a lot of work to do.
The hardest part was staying confident. It’s so easy to feel intimidated by the amazing array of folios online and not feel up to scratch or application-worthy.
What was the interview process like?
Everyone at the studio is friendly and positive and this shone through in my interview. I presented my folio, talked a little bit about myself and my understanding of the studio and the work they do. We finished the interview with some constructive feedback which was really encouraging.
First day nerves?
Yes. Always. Excited to make a start, though.
How are you enjoying it?
I’ve enjoyed working with all the senior designers and account managers. It’s been good getting lots of feedback and learning how to improve my work processes.
What are your strengths?
I really enjoy working with colour and texture and incorporating handmade elements when it's appropriate. I also quite enjoy projects with a focus on typesetting but I’m not sure I would consider it a strength just yet.
Where would you like to improve?
I feel like there’s always room to improve on my program efficiency. I would like to improve my illustration skills and become more competent with Sketch.
Are there any designers or artists you admire?
I love Jacqueline Casey. I love the way she uses print, colour and grid structures.
A lot of my favourite studios are based in the UK. I love Graphic Thought Facility, Made Thought, and Koto. They are all quite playful in their use of colour and their approach to branding when it's appropriate. I like the print and publication work they do, too, and I particularly admire Made Thought for their stock choices.
I also really enjoyed the recent David Hockney exhibition at the NGV. So many vibrant colours!
What is your DREAM job?
At this stage, my dream job is to continue working in a design studio environment. I’ve still got so much to learn and I want to be surrounded by other designers. I really enjoy seeing how other people approach things. It's a great way to learn.
Any secret talents?
I still enjoy sewing and making garments. I really, really love fabric and textile crafty things. I also knit. I haven't done a lot of it recently but I want to make more time for it in the future.
Favourite music to work to?
At the moment, I’m listening to Angel Olsen, Benjamin Booker and Alice Coltrane quite a lot. I’ve also been getting back into Patti Smith after seeing her play a couple of months ago.
Do you have any advice for other designers hoping to land an internship?
I think it's really good to be persistent. Keeping in touch with people you studied with is good, too. It's nice to share your journey with people - it makes things less overwhelming.