Another important focal point was the cookbook. We included a promotion on the home page, page previews, an overview of the recipes inside and the ability to purchase the book through the site.
The two stores had subtle colour themes (particularly noticeable in their awnings) and we used these colours to differentiate the two stores on the site. Smith St was represented by green and Brunswick St by blue. We also designed a tab-like device with a simple animated transition to make it easy to alternate between the two stores.
We continued this colour coding throughout the site, using coloured overlays, typographic elements and iconography to celebrate the unique personality of each store. You’ll also notice that the two stores have opposite page layouts for further contrast.