About Liquorice Header
About Liquorice Header
About Liquorice Header

About the studio

Founded in 2009, Liquorice has consistently evolved with the changing digital landscape. Today, we create smarter, more engaging brand identities and web applications by combining the expertise of our team of project managers, designers, developers and strategists.

Collaboration is key to the way we work, so we all sit together under one roof. Creatives, developers, account managers and occasionally clients work next to one another in our office on Brunswick Street in beautiful Fitzroy. Together we design brand identities, build brand campaigns, develop websites and create bespoke digital tools.

Years of observing the needs of our clients has led us to create a few products of our own. In February 2016, we launched our biggest product to date — Dokio, a complete brand automation tool, with Bupa Australia and American Express as our foundation clients.

Our capabilities

We work with large corporates and not-for-profits across a range of business sectors including health, education, energy, communications, insurance, finance and the arts.

Our core capabilities include design, strategy and technology and we specialise in the following areas:


  • Brand identity design
  • Campaign design
  • Web and application design
  • Wireframing and UX design
  • Art direction


  • Brand strategy
  • Digital strategy
  • Campaign strategy
  • Content strategy
  • Competitor audits


  • Website development
  • Web application development
  • Custom content management
  • Email campaign development
  • Digital campaign development

Our clients


A loyal client for over seven years, Liquorice has worked with Bupa on a range of below-the-line, point-of-sale and digital communication projects.

Thorne Harbour Health

Liquorice has worked with Thorne Harbour Health (previously known as The Victorian Aids Council) for a number of years on various design and digital projects including a range of websites, campaigns and educational resources for Australia’s LGBTI community.

Children's Court

The Children’s Court of Victoria chose Liquorice to help them redefine their brand position and design a new identity system to bring it to life.


Liquorice designed and developed a new website and custom CMS for the Malthouse Theatre to help them manage their extensive catalogue of performances and events.

Origin Energy

Another long-standing Liquorice client, Origin Energy has worked with us on various projects over the last six years including below-the-line campaigns, digital campaigns and a complete overhaul of their business and consumer invoice style-guide.

American Express

Liquorice is working with American Express to implement a Dokio hub for a number of teams in their Australian business. Dokio will allow teams at AMEX to create on-brand email campaigns for their huge network of customers.

University of Melbourne

Liquorice has worked with the University of Melbourne on a number of projects over the last three years including press campaigns, digital campaigns, digital strategies and website designs.


Liquorice works with Lion on a range of design and communication projects. As well as product specific marketing, we’ve also helped Lion with nutritional education and product classification projects.

Swinburne Institute for Social Research

Inside Story is a political and cultural publication. We created their brand strategy and identity, a modern, accessible and user friendly website and iPad app. This is all built with a custom CMS to manage and publish articles on the website and iPad app.


Liquorice partnered with ESSSuper to refresh the company’s brand identity and digital presence. Our extensive digital strategy project informed our work on the ESSSuper public website design as well as their customer-facing members online website.


Liquorice is working closely with the multi-award winning super fund, UniSuper, to refresh their brand identity and roll out the company’s above-the-line marketing material across print and digital.

Deluxe Australia

Deluxe Australia is a global leader in media and entertainment services for film, video and online content. Liquorice was approached to design and develop websites for their post-production house DDP studios, animation and visual effects studio Iloura, and the Deluxe Australia parent website.

Our team

Andrew Fiscalini

Senior Designer

Annie Macinnes

Senior Designer

Shane Loorham

Creative Director

Tamera Crang

Sr. Digital Account Manager

Scott Bonanno

Managing Director

Vivian Genato

Web Developer

Michelle Chan

Web Developer

Peter Binek

Senior Digital Designer



Steve Mitchell


Anna Gowers

Account Director

Lucy Serret

Account Manager

Jim Yencken

Digital Director

Hammy Goonan

Technical Director

Madeleine Baud


Sarah Castle

Operations Manager




We're not looking for anyone at the moment, but please stay tuned to our social media for updates.

Internship programs

Liquorice offers fully-paid internship programs for budding designers, account managers and developers. We’ll usually run one or two programs a year for 4-8 weeks at a time. If you’re interested, follow us on Instagram to see when the next program will be announced.